BLUEdot Register Certifies Kitts Carbon Neutral
Toronto, Ontario – Kitts, an eco-friendly premium quality line of intimate apparel, announced today they have achieved a BLUEdot Certified Carbon Neutral product line and supply chain. Certification was reached following the multiple-step BLUEdot Certified Carbon Neutral process. The certification assures a total net zero carbon emission for every Kitt’s purchase from bamboo field to underwear drawer.
Kitts, a Certified B Corp, was founded on social equity and environmental principals. For every pair of underwear purchased, Kitts donates a pair to those in need. The line itself uses only sustainable raw fibers that require no pesticides or artificial irrigation. The achievement of Certified Carbon Neutral is an extension of the brand’s environmental commitment initiated by the apparel line's OEKO-TEX Standard 100 certification for harmful substance testing.
“We are proud to be leading the way in ensuring the health of our environment - for you, your family, and the future generations” said Sara Young, Kitts Co-Founder. “We've worked hard to create a boutique of only high quality, ethical, and eco-conscious underwear.”
The BLUEdot Certified Carbon Neutral label is granted only to products that have eliminated the carbon footprint of their entire supply chain. The certification process has three primary components:
- An analysis of a product’s full life-cycle carbon footprint starting at raw material harvest.
- Working to identify any areas for future carbon emission reduction.
- Taking responsibility for the elimination of all production life-cycle emissions impacts, even those outside of a Kitt’s direct control, through use of BLUEdot Offsets.
BLUEdot Offsets are micro-scale, third-party certified carbon offsets investing in alternative energy or carbon capture projects. Projects supported by BLUEdot Offsets rely on offsets to provide gap financing. The end result is a product whose purchase yields net-zero carbon emissions while supporting much needed carbon reduction projects that would not otherwise happen.
“We were founded on two simple ideas” said Chris Wang of Kitts. “First, underwear is important. Second, there are no small acts of kindness. Everything you do to help others has the potential to make a huge difference.”
“Kitt’s work to achieve BLUEdot Certified Carbon Neutral is a perfect example of that philosophy of individual’s making a difference” said Colleen Redmond, Co-Founder of BLUEdot Register. “They are doing all they can to minimize their environmental impact and that is inspiring. We believe it is an excellent example to other business leaders on how to create companies of global integrity.”
About Kitts
Kitts is a line of premium quality, eco-friendly intimate apparel. A certified B Corp, Kitts was founded to meet a social mission. For every Kitts purchase a pair is donated to those in need. Learn more at www.getkitts.com
Contact:
Sara Young
Co-Founder
Kitts
260 Queens Quay West
Unit 1305
Toronto, ON M5J 2N3
info@getkitts.com
647-983-2870
About BLUEdot Register
BLUEdot Register, is a program of Pale Blue Dot LLC. It is a platform for increasing public awareness of climate change and to help individuals and businesses understand, reduce and eliminate their carbon footprint. Learn more at www.BLUEdotRegister.org
Contact:
Ted Redmond
Co-Founder
Pale Blue Dot LLC
2515 White Bear Avenue, A8
Suite 177
Maplewood, MN 55109
Files for Press
Press Release Transcript: https://fix8media-pale.squarespace.com/s/Kitts-certified-carbon-neutral-Press-Release.docx
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Photo: Chris Brooker via Flickr